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Global steel prices have soared in the past months, far beyond levels that anyone inside or outside of the steel industry forecasted last November and December. The purpose of this article is to explain the primary causes of the sudden increase in prices and to provide some insight into the future direction of prices based on an understanding of long-term factors. Hopefully, this information will be helpful to those moldmakers with regard to planning for the short and long term. 1) Chinese Consumption This graph could be taken back even farther and still have the same picture. Since 1997, China has increased consumption from about 100 million tons to around 260 million tons in 2003. This is nearly double the U.S. consumption based on the 2003 figures. It is too early to know for sure how 2004 will finish, but most analysts estimate that China's total consumption will be at least in the area of about 290 million tons. At the same time China's steel making capacity has also increased, but not as fast as the increase in consumption. 2) Raw Material Shortages Scrap The imbalance between production from the basic oxygen furnace and electric furnace production is going to continue to put pressure on the scrap supply. This is going to keep scrap prices higher than historic trend levels for the next several years. Again, since scrap is 100 percent of their supply, mini mill steel makers have no choice but to pass the increased costs on to their customers. Iron Ore This was supported by the misguided belief that there would be an endless supply of cheap scrap in the world. In fact there is not. Now that the demand for steel has increased due to China, the shortage of iron ore capacity is starting to become apparent. Coke Very few new furnaces have been built in recent years. Consequently, there is a shortage of coke in the U.S. and the world. In the U.S. only the Steel Corporation is self-sufficient in coke. All other domestic steel companies must buy coke on the open market. Much of it, in the past, has come from China. China is now restricting the export of coke to save for its own internal uses. Cause and Effect 3) Shipping The higher cost of shipping is keeping some steel from being exported to the U.S. and is hampering the movement of raw materials around the globe. This shortage in shipping is not going to correct itself anytime soon. The top priority for shipyards is to build tankers, especially with the demand for double hull tankers increasing. Next in priority is to build cargo ships and last is to build bulk carriers. Steel and raw materials ship in bulk carriers. It is expected that it will take years to build enough bulk carriers to relieve the shortage. 4) Global Pressure It will take a long time for this infrastructure capacity to be increased. We do not believe it can be improved in less than a three- to five-year period. It appears that the current infrastructure cannot support global consumption near the level of one billion tons even though theoretical capacity says that it can. It is true that China is planning to increase its own steel making capacity. The Chinese government recently announced that it plans to add 120 million tons of steel making capacity in the next few years. The key point is that even if it adds the capacity it will not solve the problem. There are not enough raw materials to go around; therefore, additional capacity will only add to the problem, not solve it. The Chinese impact on supply and demand is likely to last for several years to come. Based on the understanding of the world supply and demand situation, it is difficult to see prices retreating a great deal. We will probably see prices level off and plateau soon and they are likely to retreat some time in the second half of this year. However, they are not likely to drop a great deal as they have in the past. A 20 percent drop in prices may be likely, but it is just as likely that prices will rebound shortly thereafter, maybe not to current levels but not very far from them either. We can conclude this discussion with a few thoughts. If we accept the premise that the market dynamics on a global basis has changed, how does a steel consumer move forward The best strategy for the future, for steel consumers, is to work to establish a relationship with a steel supplier. A real old- fashioned relationship where companies work together to solve problems and look for ways to work together that are in the best interest of both parties. For the past several years, these kinds of relationships seem to have gone out of style and were replaced by an adversarial system designed to drive down prices to the lowest point possible. This will be unsuccessful in the future and consumers must reconsider their options.
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